Job Role: Lead Generation Specialist (US)
Salary: ₹480K/yr – ₹600K/yr
Location: Work From Home
Pan India Location
About the job
Overview
The Lead Generation Specialist plays a crucial role in driving the growth of the organization by identifying and nurturing potential leads. This position is integral to the sales and marketing teams, as it involves researching and identifying new business opportunities to support the company’s revenue objectives.
Key Responsibilities
- Develop and implement lead-generation strategies to attract potential clients
- Utilize various channels such as email marketing, social media, and networking to engage with prospects
- Conduct market research to identify new leads and potential business opportunities
- Collaborate with the sales and marketing teams to align lead-generation activities with overall business goals
- Utilize CRM software to track, manage, and report on lead-generation activities
- Create compelling content and materials to attract and educate leads
- Evaluate and optimize lead generation campaigns to maximize results
- Build and maintain a database of potential leads and contacts
- Assist in developing and implementing sales strategies based on lead-generation insights
- Provide regular reports and analysis on lead generation activities and results
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience in lead generation, preferably in a B2B environment
- Demonstrated understanding of CRM software and lead management systems
- Strong knowledge of online lead generation and digital marketing techniques
- Excellent communication and interpersonal skills
- Ability to analyze data and translate it into actionable insights
- Proven ability to work effectively in a collaborative team environment
- Exceptional organizational and time management skills
- Understanding of sales processes and strategies
- Strong attention to detail and commitment to accuracy
Skills: it, sales, email marketing, communication, business opportunities, data analysis, market research, marketing, time management, networking, lead generation, digital marketing, interpersonal communication, CRM software, social media, sales strategy, content creation, business development