Job Role: Marketing Analytics – Manager
Location: Work From Home
Pan India Job
About the job
Job Summary
The Performance Analytics and Reporting Analyst is responsible for reporting and measurement of marketing activity across the global marketing organization. Through standardized reporting of marketing metrics and the production of key insights, the MPI will help drive accountability and improvement for marketing teams’ performance from best-in-class measurement.
Responsibilities
Be the expert on the platforms and marketing technologies used for the capture of programs metrics and outcomes campaign automation CRM management ABM platforms digital web programmatic social and event.
Utilise data intelligence and reporting tools to help marketing teams drive program success through effective performance reporting.
Work with data teams to maintain repeatable production of performance marketing data for consistent and timely reporting.
Gather performance data and provide meaningful insights that inform marketing teams of campaign performance and execution optimization.
Proactively stay ahead of marketing performance analytics and best practices including AI and ML use cases.
Maintain integrity of the marketing database to ensure proper data utilization and establish best practices for campaign data usage.
Generate lead campaign and ABM reports for business impact and marketing ROI on a timely basis and prepare executive insights for quarterly business reviews and ad-hoc needs.
Support the field marketing teams through reporting and data analysis that tracks performance of marketing activity.
Perform external analysis and research activities to generate relevant customer and market insights and recommendations.
Work closely with CMO teams Digital field teams and management to share funnel conversion improvement ideas – present results and feedback.