Oyo Work from home job

Profile: CRM Executive

Pan India: Work from home job

Position Summary: As the CRM Executive, you will play a pivotal role in optimizing our customer communication channels, including email, push notifications, and SMS. With at least a year of relevant experience, you will execute data-driven, personalized, and impactful CRM campaigns to delight and engage our customers.

Key Responsibilities

Campaign Management:

● Plan, execute, and optimise targeted campaigns using Emarsys to engage and retain customers.

● Analyse campaign performance metrics and provide insights for continuous improvement.

Segmentation and Personalization:

● Utilize Emarsys features to create customer segments based on behaviour, preferences, and demographics.

● Implement personalized communication strategies to enhance customer experience.

Data Analysis:

● Monitor and analyze CRM data to identify trends, customer behavior, and opportunities for improvement.

● Generate regular reports on CRM and Emarsys performance. Automation:

● Implement automation workflows using Emarsys to streamline repetitive tasks and enhance operational efficiency.

● Continuously optimize and refine automation processes. Email Marketing:

● Lead the email marketing efforts, including planning, designing,

executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions.

A/B Testing:

● Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance.

CRM Tools/Vendor Collaboration:

●Work closely with CRM vendors: Should have strong knowledge in using e-CRM platforms such as Moengage, Clevertap preferably Emarsys.

Qualifications:

– Minimum 1 year of experience in CRM, email marketing, or related roles.

– Proven track record of successfully developing and executing CRM

strategies that resulted in increased customer engagement and transaction.

– Experience with email marketing platforms, CRM tools, and analytics.

– Strong analytical and data-driven mindset.

– Exceptional communication and project management skills.

– Team player with the ability to collaborate cross-functionally.

– Familiarity with the travel and hospitality industry is a plus

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top